Top 5 Beauty Retail Apps on iOS in New Zealand: Q1 2024

In Q1 2024, the performance of the top 5 beauty retail apps on iOS in New Zealand showcased diverse trends in downloads, revenue, and active users. Here’s a closer look at each app's performance based on Sensor Tower data.

MECCA - Beauty Shopping saw a fluctuation in weekly downloads, peaking at 2.2K in early March and dipping to 705 in the last week of March. The app maintained a relatively stable number of weekly active users, starting at 12.4K in early January and reaching a high of 14.3K in early March.

Sephora - Beauty Shopping experienced a steady pattern in weekly downloads, starting at 921 in early January and ending at 797 in the last week of March. Weekly active users showed minor fluctuations, beginning at 10.1K and ending at 10.3K.

OLIVEYOUNG GLOBAL had consistent weekly downloads, ranging from 86 to 126. Active users remained relatively stable, fluctuating slightly between 498 and 570 throughout the quarter.

Lush Fresh Handmade Cosmetics experienced modest weekly downloads, peaking at 144 in early January and seeing a low of 54 in early March. Weekly active users ranged from 93 to 170, showing minor variations.

Think Dirty – Shop Clean reported varying weekly downloads, starting at 120 in early January and dropping to 20 in mid-March. The app's weekly revenue peaked at $125 at the beginning of January and saw another high of $119 in the last week of March. Active users showed a gradual decline from 1.1K to 877 over the quarter.

For more detailed insights into app performance, visit Sensor Tower.